“A second-hand white linen blazer jacket I found by chance in Camden Town market…That’s how it all began."
In 1980, whilst gazing at one of Camden Market’s charming stalls, Alberto Peretto was mesmerised by the sight of an exceptionally well-made linen jacket, reminding him of Fitzcarraldo’s unforgettable outfit in Herzog’s film of the same name.
We like to remember this London-inspired moment when we think of the birth of 120% LINO. Because it was exactly during that trip that Alberto, positively decided to take that precious material back to his laboratory.
